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The first real shift from anticipation to realization at Bell’s Iceman Cometh isn’t on the start line, it’s at the SRAM Expo! There’s nothing like walking into the Grand Traverse Resort and Spa and seeing the crowds making their way downstairs. Bumping into World Cup pros like Katerina Nash and old pals you haven’t seen since last November, it’s the Expo that really brings Iceman to a fever pitch!

The Expo is also a great chance to hit all the local bike shops in one spot. Where else can you see McLain Cycle and Fitness, City Bike Shop, Brick Wheels, Suttons Bay Bikes, GT Cycles, Einstein Cycles and even imports like West Michigan Bike and Fitness all in a single room? It’s especially useful to have the brands those shops carry on hand, and often set up just a feet away to answer all of your questions on your bike for next year.

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