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ICE CYCLE EXPO

Presented by Michigan Bicycle Law

The first real shift from anticipation to realization at Bell’s Iceman Cometh isn’t on the start line, it’s at the Ice Cycle Expo! There’s nothing like walking into the Grand Traverse Resort and Spa and seeing World Cup pros like Katerina Nash and old pals you haven’t seen since last November, it’s the Expo that really brings Iceman to a fever pitch!

The Expo is also a great chance to hit all the local bike shops in one spot. Where else can you see ERIK's Bikes, City Bike Shop, Brick Wheels, Suttons Bay Bikes, Einstein Cycles, Wild Card Cycle Works all in one room?! We have also expanded regionally to include Red Shed Bikes, Clever Fox Cyclery and Brown County Bikes. It’s especially useful to have the brands those shops carry on hand, and often set up just a feet away to answer all of your questions on your bike for next year.


When:

Friday, November 7, 2025
11:00am to 7:00pm

Where:

Grand Traverse Resort & Spa - Governor's Hall
100 Grand Traverse Village Blvd Acme, MI 49610


Iceman Cometh Challenge Copyright ©2025, The Festival Foundation. All Rights Reserved.
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