Be part of the excitement at the Ice Cycle Expo, presented by
Michigan Bicycle Law on
Friday, November 6, 2026 from 11am to 7pm at the Grand Traverse Resort & Spa – Governor’s Hall. This one-day event is the perfect place to connect with thousands of Iceman Cometh Challenge racers, fans, and cycling enthusiasts. Whether you’re showcasing products, offering services, or sharing your brand story, the Expo is where the buzz begins for race weekend.