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Vendor Directory

Ice Cycle Map

Sponsors

Don't forget about our amazing sponsors who make this event possible.

For easy wayfinding, you can find all your favorite Iceman brands in Sponsor Row as you enter Governors' Hall! However, some sponsors may be found elsewhere like Bell's Beer, located next to packet pick-up.
Trek Trek
Sponsor Row
Bell's Bell's
Bell's Bar
Subaru Subaru
Sponsor Row
Borah Teamwear Borah Teamwear
Booth 60 & 61
Aull-Dry Aull-Dry
Booth 18
Timber Ridge Resort Timber Ridge Resort
Expo Entry
Michigan Bicycle Law Michigan Bicycle Law
Booth 36
Daylight Brand Daylight Brand
Booth 22 & 23
Tekton Tekton
Booth 25 & 26
Wild Card Cycle Works Wild Card Cycle Works
Booth 27 & 28
Munson Orthopedic Institute Munson Orthopedic Institute
Booth 41
Smart Athlete Fuel Smart Athlete Fuel
Booth 50
Clever Fox Cyclery Clever Fox Cyclery
Booth 53 & 54

Vendors

Check-out who is at the 2025 Ice Cycle Expo!!!

Hover over your favorite vendor to see where you can find them in the expo hall or click visit to go directly to their website and shop their wares and services.
Dragon Adventures Base Camp Dragon Adventures Base Camp
Booth 1
U.S. Dept of Veterans Affairs U.S. Dept of Veterans Affairs
Booth 10
City Bike Shop City Bike Shop
Booth 13
Brick Wheels Brick Wheels
Booth 16
P39 Adventure Gear P39 Adventure Gear
Booth 19
Einstein Cycles Einstein Cycles
Booth 20 & 21
Adams Sports Medicine Adams Sports Medicine
Booth 29
DEAF Athletics DEAF Athletics
Booth 30
Tourism Sault Ste. Marie Tourism Sault Ste. Marie
Booth 31
MuskOx Flannels MuskOx Flannels
Booth 32
KOM Cycling KOM Cycling
Booth 33
Suttons Bay Bike Suttons Bay Bike
Booth 34 & 35
Orange Mud Orange Mud
Booth 37
Continental Tires Continental Tires
Booth 38
Studio 13 Studio 13
Booth 39
Kuat Racks Kuat Racks
Booth 43
Ray's Bike Shop Ray's Bike Shop
Booth 44 & 45
Ride Cave Ride Cave
Booth 46
Roll Roll
Booth 46
Aero Tech Designs Aero Tech Designs
Booth 48 & 49
Munson Healthcare Munson Healthcare
Booth 51
Epic Powersports Epic Powersports
Booth 52
Stokley Creek Lodge Stokley Creek Lodge
Booth 55
DeFeet International DeFeet International
Booth 57
Cross Country Ski HQ Cross Country Ski HQ
Booth 58
The Pedaler's Horse Bike Shop The Pedaler's Horse Bike Shop
Booth 59
Cross Country Cycle Cross Country Cycle
Booth 63 & 64
Red Bull Red Bull
Booth 69
U.S. Marines U.S. Marines
Booth 70
West End Ski & Trail West End Ski & Trail

Non-Profits

And where would the Mountian Biking Community be without our amazing non-profit organizations.

Stop in and say hi to them in the mezzanine on your way in or out of the Ice Cycle Expo.
Michigan Scholastic Cycling Association Michigan Scholastic Cycling Association
Booth 4
Norte Norte
Booth 7
James Musil Memorial Foundation James Musil Memorial Foundation
Booth 42
NMMBA NMMBA
Booth 62
TART Trails TART Trails
Booth 8
Iceman Cometh Challenge Copyright ©2026, The Festival Foundation. All Rights Reserved.
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