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Vendor Directory

The 2025 Ice Cycle Vendor Directory and map will be published closer to race day...please check back soon. Interested in becoming a vendor? Fill out our vendor inquiry form to apply.

2025 Ice Cycle Vendor Application

Ice Cycle Map

Vendors

Check-out who is at the 2025 Ice Cycle Expo!!!

Hover over your favorite vendor to see where you can find them in the expo hall or click visit to go directly to their website and shop their wares and services.

1UP USA

Booth 24

Visit

Adams Sports Medicine

Booth 31

Visit

Brick Wheels

Booth 16

Visit

City Bike Shop

Booth 14 & 15

Visit

Clam Jam

Booth 58

Visit

Cross Country Cycle

Booth 56 & 57

Visit

Cross Country Ski HQ

Booth 47

Visit

DeFeet International

Booth 50

Visit

Einstein Cycles

Booth 20 & 21

Visit

HNM Wellness

Booth 40

Visit

invisiFRAME

Booth 12

Visit

KOM Cycling

Booth 35

Visit

Kuat Racks

Booth 44

Visit

Michigan Bicycle Law

Booth 19

Visit

MuskOx Flannels

Booth 33

Visit

Orange Mud

Booth 36

Visit

Ride Co Thread Goods

Booth 16

Visit

Saris Equipment

Booth 38

Visit

Silca

Booth 42

Visit

Studio 13

Booth 43

Visit

Suttons Bay Bike

Booth 38 & 39

Visit

Tourism Sault Ste. Marie

Booth 22

Visit

VanDoIt

Booth 1

Visit

Crank The Shield

Booth 22

Buy Now

Brown County Bikes

Booth 45

Buy Now

Aero Tech Designs

Booth 48 & 49

Buy Now

Coast & Float

Booth 51

Buy Now

Red Shed Bikes

Booth 55

Buy Now

Sponsors

Don't forget about our amazing sponsors who make this event possible.

For easy wayfinding, you can find all your favorite Iceman brands in Sponsor Row as you enter Governors' Hall! However, some sponsors may be found elsewhere like Bell's Beer, located next to packet pick-up.

Bell's

Bell's Bar

Visit

Trek

Sponsor Row

Visit

Subaru

Sponsor Row

Visit

Borah Teamwear

Sponosr Row

Visit

Cambium Analytica

Visit

Daylight Brand

Booth 23

Visit

Forward Inking

Booth 8 & 9

Visit

Tekton

Booth 26, 27, 28

Visit

Wild Card Cycle Works

Booth 29 & 30

Visit

Smart Athlete Fuel

Booth 34

Visit

SRAM

Booth 58

Visit

Timber Ridge Resort

Booth 46

Buy Now

Clever Fox Cyclery

Booth 53 & 54

Buy Now

Non-Profits

And where would the Mountian Biking Community be without our amazing non-profit organizations.

Stop in and say hi to them in the mezzanine on your way in or out of the Ice Cycle Expo.