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Vendor Directory

The 2025 Ice Cycle Vendor Directory and map will be published closer to race day...please check back soon. Interested in becoming a vendor? Fill out our vendor inquiry form to apply.

2025 Ice Cycle Vendor Application

Ice Cycle Map

Vendors

Check-out who is at the 2025 Ice Cycle Expo!!!

Hover over your favorite vendor to see where you can find them in the expo hall or click visit to go directly to their website and shop their wares and services.
1UP USA 1UP USA
Booth 24
Adams Sports Medicine Adams Sports Medicine
Booth 31
Brick Wheels Brick Wheels
Booth 16
City Bike Shop City Bike Shop
Booth 14 & 15
Clam Jam Clam Jam
Booth 58
Cross Country Cycle Cross Country Cycle
Booth 56 & 57
Cross Country Ski HQ Cross Country Ski HQ
Booth 47
DeFeet International DeFeet International
Booth 50
Einstein Cycles Einstein Cycles
Booth 20 & 21
HNM Wellness HNM Wellness
Booth 40
invisiFRAME invisiFRAME
Booth 12
KOM Cycling KOM Cycling
Booth 35
Kuat Racks Kuat Racks
Booth 44
Michigan Bicycle Law Michigan Bicycle Law
Booth 19
MuskOx Flannels MuskOx Flannels
Booth 33
Orange Mud Orange Mud
Booth 36
Ride Co Thread Goods Ride Co Thread Goods
Booth 16
Saris Equipment Saris Equipment
Booth 38
Silca Silca
Booth 42
Studio 13 Studio 13
Booth 43
Suttons Bay Bike Suttons Bay Bike
Booth 38 & 39
Tourism Sault Ste. Marie Tourism Sault Ste. Marie
Booth 22
VanDoIt VanDoIt
Booth 1
Crank The Shield Crank The Shield
Booth 22
Brown County Bikes Brown County Bikes
Booth 45
Aero Tech Designs Aero Tech Designs
Booth 48 & 49
Coast & Float Coast & Float
Booth 51
Red Shed Bikes Red Shed Bikes
Booth 55

Sponsors

Don't forget about our amazing sponsors who make this event possible.

For easy wayfinding, you can find all your favorite Iceman brands in Sponsor Row as you enter Governors' Hall! However, some sponsors may be found elsewhere like Bell's Beer, located next to packet pick-up.
Bell's Bell's
Bell's Bar
Trek Trek
Sponsor Row
Subaru Subaru
Sponsor Row
Borah Teamwear Borah Teamwear
Sponosr Row
Cambium Analytica Cambium Analytica
Daylight Brand Daylight Brand
Booth 23
Forward Inking Forward Inking
Booth 8 & 9
Tekton Tekton
Booth 26, 27, 28
Wild Card Cycle Works Wild Card Cycle Works
Booth 29 & 30
Smart Athlete Fuel Smart Athlete Fuel
Booth 34
SRAM SRAM
Booth 58
Timber Ridge Resort Timber Ridge Resort
Booth 46
Clever Fox Cyclery Clever Fox Cyclery
Booth 53 & 54

Non-Profits

And where would the Mountian Biking Community be without our amazing non-profit organizations.

Stop in and say hi to them in the mezzanine on your way in or out of the Ice Cycle Expo.
906 Adventure Team 906 Adventure Team
Booth 32
Norte Norte
Booth 60
NMMBA NMMBA
Booth 59
James Musil Memorial Foundation James Musil Memorial Foundation
Booth 37
Michigan Scholastic Cycling Association Michigan Scholastic Cycling Association
Booth 4
North American Vasa North American Vasa
Mezzanine - Booth
TART Trails TART Trails
Booth 6
McLaren Northern Michigan McLaren Northern Michigan
Booth 2
Forbush Corner Nordic Forbush Corner Nordic
Booth 3
Iceman Cometh Challenge Copyright ©2025, The Festival Foundation. All Rights Reserved.
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