What’s New for 2017?

What's New for 2017?

It’s going to be another great year for Bell’s Iceman Cometh Challenge.  Here’s what new this year:

Central Market Place @ Timber Ridge

We have created a “Central Market Place” for exhibitors right next to the finish line inside the BISSELL Celebration Zone on Friday from 12-6 and Saturday 9am-5pm. As an added bonus, you can purchase you’re beer tickets on Friday too! So go ride the finish, grab a Bell’s beer and shop on Friday outside. 

Water Bottle Hill Re-route

Your water bottle (and fillings) are safe for 2017 as we’ve re-routed the (in)famous decent. 

No Outside Booze:

Based on our liquor license and agreement, no outside alcohol is permitted. This year our security team will be searching bags and confiscating all outside alcohol before entering the celebration zone.

Parking:

All racers (even Slush Cup and SnoCone) and spectators must park at Rasho Rd. to access Timber Ridge with ONLY THREE exceptions:

  1. Disability/Handicap Parking 
  2. Subaru owners will still have VIP parking at Timber Ridge
  3. Paid Timber Ridge permit holders. Timber Ridge’s guests and campers have the first priority over Bell’s Beer Iceman riders. Parking at Timber Ridge will cost $25.00 pre-paid or $35.00 day of the event. The proceeds will benefit the Timber Ridge Foundation.

The FINISH Line:

It’s all new and something you won’t soon forget! But we won’t spoil it for you.  Check it out Friday either before or after the Expo!

2017 Iceman Cometh Challenge Registration

2017 Iceman Cometh Challenge Registration  

The  2017 Bell’s Beer Iceman Cometh Challenge will be on Saturday, November 4th.

Registation for the 2017 Bell’s Beer IcemanCometh Challenge will open on Friday March 3rd at 11:00AM. Once again registration will be limited to first 4,500 Iceman riders and 400 Meijer Slush Cup riders.

More information coming soon!

Meijer Sno-Cone Registration Update


Meijer Sno-Cone Registration Update

Only the online registration for the 2016 Meijer Sno-Cone closes at noon on Thursday. In person registration can still be done for the Sno-Cone at the SRAM Ice Cycle Expo at Grand Traverse Resort on Friday. You can also register near the starting line at Timber Ridge on Saturday.