The Iceman office is usually open from 9:00am to 5:00pm Monday through Friday. Our phone number is 231/803-4259. If we are out, we'll return your call ASAP.

Our address is:
521 S Union St
Traverse City, MI 49684

2020 Iceman Cometh Challenge Registration

Registration for the 2020 Bell’s Beer Iceman Cometh Challenge, Saturday, November 7th, will open on Friday, March 6th at 11:00 AM at Bell’s Eccentric Café in Kalamazoo and 7 Monks Taproom in Traverse City. Once again registration will be limited to the first 5,000 Icemanriders and 300 Meijer Slush Cup riders. 

Registration is currently open until filled for all registrants.