SRAM Ice Cycle Expo & Packet Pick Up

SRAM Ice Cycle Expo & Packet Pick Up!It’s (almost) what you’ve been waiting for!  The SRAM Ice Cycle Expo & Packet Pick Up for the Bell’s Iceman Cometh Challenge & Meijer Slush Cup and Sno-Cone is this FRIDAY, NOVEMBER 1 from 10am to 9pm at the Grand Traverse Resort & Spa

SRAM Ice Cycle Expo Vendors & Details 
Swing by the SRAM Ice Cycle Expo (open to the public) and visit one of our many vendors on your way to pick up your packet or register your little for the Meijer Sno-Cone! You can also purchase your wooden tokens (good for one Bell’s beer each at the BISSELL Celebration Zone) at Timber Ridge Resort’s booth! Check out the full list of vendors: 

 45 NRTH                                                                 LIV Bikes
906 Adventure                                                     LMB
Adams Sports Medicine                                  McLain Cycle
Alpen Haus                                                               MEIJER – EXPO
Bearclaw Bicycle Company                            MMBA
Bells Beer                                                                  Michigan Mountain Mayhem
Bike Flights                                                               MSU – Grand Fondo
Bike Law                                                                     Munson Medical
Bliz Eyewear / Endurance Enterprises      NAT-URS-KEE
Blue Care Network                                                NMMB
Boogali Bikes                                                            NORTE
Borah Team Wear                                                   Northern Roots
BoShield                                                                       NUE Series
Boyd Cycling                                                              Orange Seal
Brick Wheels                                                             Powell/ Ride Science
Cherry Capital Cycling Club                             Quiring Cycles
City Bike Shop                                                          ROKA
CLIF Bar                                                                       Shoreline Fruit / Cherry Bay Orchards
Costco                                                                           Specialized
Defeet Socks                                                             SRAM
Einstein Cycles, LLC                                              Subaru
ERG! Bar                                                                       Suttons Bay Bikes
Floyds of Leadville                                                 Sweet Bikes
Gaylord Chamber                                                   Team RWB
Giant Bikes                                                                 Timber Ridge/ Kalkaska
GOREC                                                                          Trek Bikes
Grand Rapids Bicycle Company                    Turtle Creek Casino
Happy Trails                                                               UP-Bike
Heart Smart – Melting Man                               VanDoIT
Highway 2/Continental                                       VASA
HNM Wellness                                                         Village of Kalkaska
James Knight – Louis Garneau                        XC HQ
KOM Cycling                                                              Xmatic
You and you alone may pick up your packet! Seriously. Your government issued picture ID is required and will be checked.  Here is your one exception – if you are the parent or legal guardian of a rider under the age of 18 you may pick their packet up. Remember that if another rider races with your plate, you will both be banned for life.  

After you grab your packet, head over to the Iceman Merch table to pick up your pre-order and get some additional swag! Visit all of our amazing vendors at this years expo. See you on November 1 from 10am to 9pm at the Bell’s Iceman Cometh Challenge SRAM Ice Cycle Expo.

And so it begins…SRAM EXPO

And so it begins...SRAM EXPO

The Sram Ice Cycle Expo is in full force! Open until 9pm!

Come meet the Pro’s!

Jorden Wakely  at the M22 Booth    4pm-7p

Troy Wells, Todd Wells, Ben Sonntag, Haley Baten and Olympian Catharine Pendrel at the Clif Booth 4-6

Steve Ettinger and Spencer Paxon  at the Einstein Cycles Booth. 4:30-6

The Clothing Store is Open!

We have lots of your favorite Iceman gear to buy!

Book Signing 

The parents of Dr. Kenneth Johnson wrote a tribute to him.  Dr. Johnson passed away 3 years ago while racing.  Stop by their booth to grab a book or say hello.