Oh, hello there strangers.
We’re finally through 2020 and things are slowly looking brighter, happier, and healthier. We have a long way to go, but thanks to the hard-working medical professionals, essential workers, and everyone who has done their part to stay safe, we can start to look at getting together in November!
Every single edition of the Bell’s Iceman Cometh Challenge is special for its own reason, but we understand that this one, well, this one is going to be different. We’re hoping that November 6, 2021 serves as the family reunion we all didn’t get in 2020 and the one we’re all desperately hoping to bring our mountain bike community together.
We wouldn’t even be talking about a 31st edition of the race without the thousands of riders who chose to defer or donate last year’s entry, so when you line up this November, make sure you say thank you to the guy or gal next to you; odds are, they helped to make this year’s event possible.
Those same folks will get the first crack at registration. If you donated your entry, you’ll receive a link in your inbox that will allow you to get signed up. You can start feverishly hitting ‘refresh’ on your email account the week of February 15.
If you deferred your entry to 2021, you’ll get a link that will allow you to register for the Bell’s Iceman Cometh Challenge or Meijer Slush Cup. We were hoping that we’d be able to just squeeze everyone in automatically, but our legal team reminded us that waivers are kind of a big deal.
If you’re waiting to see what the COVID-19 situation looks like over the next few months, don’t worry; the link for your deferred or donated entry won’t expire until September 1.
There will be questions. Jessica will have all the answers at firstname.lastname@example.org so don’t hesitate to reach out!
Unfortunately, we won’t be able to host our traditional in-person registration parties at 7 Monks in Traverse City and the Bell’s Eccentric Café. However, you can have a party all your own at 9 am on March 5, when all available spots are open to new Iceman riders! It’ll feel like the good ol’ days of hopping on right at 9 and registering because there aren’t many spots available!
Since we’ve had an awful lot of time to come up with some cool things to do, make sure you’re checking out a few neat things we’ve added to registration this year.
Iceman Registration Donation. Last year, generous Iceman racers raised over $16,000 for Michigan Mountain Bike Association by adding just a few dollars to their registration. This year, we’re hoping to raise just as much for the Grand Traverse Regional Land Conservancy. GTRLC protects and preserves natural areas all over northern Michigan including Arcadia Dunes, Bullhead Lake Natural Area, and Glacial Hills Pathway. They also helped to save the Sand Lakes 160, a 160-acre parcel of the Pere Marquette forest that serves as a critical point of intersection for dozens of Traverse City trails, including the heart of the Iceman course itself!
Virtual Training Challenge. One of the toughest aspects of the past several months has been finding the motivation to get up and get moving without some of our favorite rides, races, and events. We’re hoping to recreate your riding community and help you nail your best Iceman Training Challenge. Join the 500, 1,000, or 3,000 mile Challenge groups and rack up the miles from March 5 to October 30. Along the way, you’ll earn milestones, get coaching tips from your favorite Iceman pros, and have a chance to win prizes from Iceman, Bell’s, Trek, Clif, and more. Each challenge group will have its own club on Strava, and if you hit your challenge goal, we’ll move you up to keep you riding! Watch for more on this next week!
Donate A Sno Cone Entry. Every kid deserves a chance to shred. This year, we’re making it easy to donate a free spot to the Sno Cone race at checkout. We’ll give the spot you donate to any kid who wants to race but whose parents can’t swing it. No stress, no questions asked. Let’s build the next generation of mountain bikers today.
We’ve also been working on an Iceman Zwift Meet-Up to give riders from across the country a chance to ride together, get in a tough workout, and connect! Watch for a Meet-Up calendar, instructions on how to join, plus links to the official, always-updated Iceman playlist and workouts for each ride!