When Does The ‘New’ Season Start For You?

With fat bike races wrapping up and some big gravel events just around the corner, March seems like the perfect start line for cyclists in the Midwest. That’s why we are showing off a fresh website,opening registration, and hitting the road to get the world ready for another year of bikes, buds, and beer in the months leading up to the Bell’s Iceman Cometh Challenge.

The site upgrade is designed to make your iceman.com experience easier to navigate, offer more information, and make race day less stressful by putting everything you need to know in a tidy digital package. You’ll find information about the SRAM Ice Cycle Expo, the start line in Kalkaska, and how to get that beer once you’re in the BISSELL Celebration Zone after the race.

Our new website is just one of many tweaks we’re working on to make 2020 the best edition of the race yet. We’ve made some big changes to the traffic and parking plans at the Kalkaska Airport, plus already have tweaks in the works to the course, the finish venue, waves, and more. You’ll probably notice that much of the information on the site is from last year. Much of what you see still applies to this year, but we’ll make changes to the site as the information changes. As always, you’ll get even more Iceman goodness delivered to your door around Labor Day with this year’s edition of the Glacier Gazette.

Online registration for 2019 racers opens Friday, March 6; for the rest of the world, they’ll have access to open spots on Monday, March 9. Of course, everyone is welcome to celebrate the start of the new season over a pint of Two-Hearted on Friday at 7 Monks in Traverse City(2-6 pm), or the Bell’s Eccentric Cafe in Kalamazoo (2-5:30 pm). Swing by and kick off your weekend while you kick off your season.

Need a little motivation this spring? Make sure you’re following us on Facebook, Twitter,and Instagram, and join our Strava Club and see how you stack up against your pals.

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