Tomorrow is a big day for our partners at BISSELL and BISSELL Pet Foundation. Empty the Shelters is a nation-wide initiative to get find loving homes for the thousands of dogs and cats currently in shelters. For just $25, you can bring home a new friend from one of over 100 participating organizations in 20 countries. To find a shelter near you, head to bisselpetfoundation.org for more info!

  • Text Alerts were only a Test & Signing Up for Text Alerts

    Text Alerts were only a Test & Signing Up for Text Alerts

    If you recieved about bunch of text alerts, don't worry!  It was just a system test and you'll be all set tomorrow.  If you are having trouble with signing up for Text Alerts for a rider, make sure you are LOGGED OUT of...Read more
  • Welcome the 2016 Pro Women's Racers!

    Welcome the 2016 Pro Women's Racers!

    The Pro Women’s field is shaping up nicely with some familiar names and some new ones.  It's going to be a great race to watch! Chloe Woodruff:  Chloe is returning in 2016 as reigning Women’s Champ for 2015! We are so glad...Read more
  • Meijer Sno-Cone Registration Update

    Meijer Sno-Cone Registration Update

    Only the online registration for the 2016 Meijer Sno-Cone closes at noon on Thursday. In person registration can still be done for the Sno-Cone at the SRAM Ice Cycle Expo at Grand Traverse Resort on Friday. You can also...Read more
  • The Iceman 6 - Wally Dawg and Pat Hall

    The Iceman 6 - Wally Dawg and Pat Hall

    This is the last in a series of stories leading up to the 2016 Bell’s Beer Iceman Cometh Challenge mountain bike race. In 1990 when Steve Brown cooked up this crazy idea to race from Kalkaska to Traverse City, 35 people...Read more
  • Contest: Share a Memory and Win a Grill

    Contest: Share a Memory and Win a Grill

    One of the best things about Bell's Iceman is the camaraderie.  We'd love to see your favorite group picture from a past Iceman celebration or group ride. We'll pick one to win the ultimate Bell's Iceman tailgate accessory:...Read more
  • Subaru and Subaru VIP Parking are back!

    Subaru and Subaru VIP Parking are back!

    You asked, and Subaru listened! Owners of Subaru vehicles will once again receive special VIP parking privileges at the Kalkaska Civic Center Start area and at the Timber Ridge Resort finish line venue for the 2016 event....Read more
  • Store Closed

    Store Closed

    The time has come to close the store for online orders, as usual, we do small over-runs of most products to allow for day of purchases at the SRAM Ice Cycle Expo on Friday. You'll still be able to browse the items, you just...Read more
  • Bell's Brewery is getting ready for Iceman!

    Bell's Brewery is getting ready for Iceman!

    A huge thank you to our title sponsor Bell's Brewery!!  Those covetted 9 Liter Bottles of Winter White are only a small part of their contribution to the race and celebration of cycling!  Thanks again Bell's! Remember,...Read more
  • Retired Marine Races Bell's Iceman for Charity

    Retired Marine Races Bell's Iceman for Charity

    The Bell's Iceman Cometh Challenge means a lot of things to a lot of people but for Retired Marine Sgt. John Reid coming from Colorado, it's a way to give back to the people who helped him. Read his touching story...Read more
  • Volunteers needed

    Volunteers needed

    JUNIOR ACHIEVEMENT VOLUNTEERS NEEDED FOR ICEMAN COMETH! – The Annual Iceman Race Event held in Traverse City, Michigan on Saturday, November 5 is looking for drivers! Volunteers will be driving 12-14ft Penske box trucks...Read more