The Iceman is a point to point cross country mountain bike event held traditionally on the first Saturday in November. The race starts in Kalkaska, Michigan and finishes twenty seven miles later in Traverse City. The course is a safe and fast rolling adventure through the hardwoods, meadows, and cross country ski trails of the Pere Marquette State Forest. Over the last fourteen years, one-half of the events have been conducted with snow on the ground.
Additional events include the Slush Cup, Sno-Cone, and Ice Cycle Expo. The Slush Cup is a half-frozen eight mile version of the Iceman, while the Sno-Cone event is geared towards riders under 12 with all youngsters receiving medals and other goodies. The Ice Cycle Expo is held the Friday prior to the races at Grand Traverse Resort and Spa.
More than 2,500 athletes from twenty-two states and Canada participated in the 2003 Iceman Events. An estimated 4,000 spectators lined the courses to catch the excitement as the riders progressed along the trail.
Iceman venues offer your company a unique atmosphere for prospective customers to receive YOUR message.
Listed below are just some of the benefits associated with event sponsorship of Michigan's largest mountain bike event:
- Product exclusivity and official product status for key business categories
- Public Relations opportunities: Corporate image enhancement through grass-roots community involvement
- Media exposure throughout the Midwest
- Radio and Television interview opportunities
- Direct access to consumers through on-site product distribution and sampling
- On-site signage
- Advertisement in Iceman's Glacier Gazette newspaper -- distribution 20,000
- Client and vendor hosting opportunities
- Attachment to Iceman Home Page on the World Wide Web
- Event-recap analysis (ROI), including documentation of sponsor benefits
